Each
person has a unique Risk Capacity™. The
question is, how do we measure this capacity
and find the right "bull" for you
to ride? "Holding risk" is like riding
the bull, and the returns are the greatest for
those with the highest capacity for staying
on the bull market through the ups and downs.
Step 10 : Program Overview
The
Attitude Toward Risk dimension estimates
aversion or attraction to risk. Risk is
defined as "the possibility of loss,"
and this category addresses the ability
to stomach the inevitable decline of any
investment subject to risk. If it never
declines, there is no risk and therefore
no reason for the investment to earn a return.
High returns are not available without accepting
high risk.
